PMSI provides CDD on NVM's investment in Hello Soda

NVM Private Equity has invested £4m in Manchester based Hello Soda, a global text and big data analytics business. Having achieved exceptional sales growth in the last year, the investment will enable the company to continue its global growth plans and raise the profile of its unique and high-tech offerings that boost revenues for businesses in the ID verification, risk and personalisation verticals.


The company, which also has offices in both the US and Thailand, specialises in providing advanced text analytics software solutions to customers across six continents meaning it is able to provide a global, 24/7 service to its wide portfolio of customers. Their multilingual software solutions work to increase access for consumers in the digital age through deriving unique, real-time data insight to make more informed decisions on verifying identities, reducing fraud, and personalising the user experience.


Led by highly-experienced CEO James Blake, the business has grown rapidly since its launch in 2013 and currently has customers operating in countries as widely spread as the UK, USA, Mexico, Australia, Spain and South Africa. Furthermore, James, who brings 20 years’ experience to the table in technology sales is focused on Hello Soda expanding and exceeding expectations.

Liam May, Investment Manager of NVM Private Equity commented: “PMSI provided a thorough, insightful view of Hello Soda’s business and the environment in which it operates. It took the analysis a step further and provided recommendations for us to effectively contribute to the development of the business plan. We also appreciated their flexible approach to the work and their regular briefings meant that we could act on their findings throughout the process.”

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