Whether simply needing to understand how brands are performing in a chosen market for acquisition purposes, or understanding different drivers to promotional effectiveness, the PMSI Brand Performance Decomposition Module is able to provide insight fast, accurately and at multiple levels.
A short overview of the PMSI BPDM
The PMSI BPDM is a simple tool that can have a staggering effect on brand management. Overcoming issues such as
- Complex retail-audit data in multiple formats
- Competitive insight across a number of geographic markets
- Predicting future brand performance in the context of actual market performance
- And having a flexible management tool to support collaboration.
These are just some of the issues the approach from PMSI is used by clients for a variety of reasons, including;
- Commercial due diligence, uncovering adjustments, pricing, mix and other less obvious issues within a target brand’s performance
- Strategy development, providing clarity on promotional effectiveness and competitive strength
- Or supporting marketing and sales dialogue as part of monthly, quarterly or annual forecasting.
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