Data is today a strategic and competitive tool that can define the difference between finely tuned success and failure. The key is to use data for more complex business decisions, moving beyond reporting, dashboards and even business intelligence into performance enhancing solutions.

A 'strategic database' is a powerful resource used to identify ‘real-time’ performance improvement opportunities. It is an advanced data repository from which sophisticated analyses and specialised measures can be designed to evaluate and monitor performance enhancing options and their impact on the bottom line.

The integration of various data source is a critical step in developing a 'strategic database'. PMSI has significant experience in working with external and internal data, merging the ‘apples’ and ‘oranges’ to establish a strategic data tool for various business issues. Enhanced and sophisticated business value can be created from multi-sourced data complexity, becoming a catalyst to improved decision making and performance.

Examples of data sources used include;

Internal

• Transaction – order/invoice
• Financial – revenue / cost
• Marketing spend / promotions

External

• Market – retail audit / competitor / market reports
• Key account – EPOS
• Consumer – research / brand tracking
• Qualitative – market opinion / views

From business value definition, data structuring, data management, to analytical reporting and insight development - PMSI’s understanding is deep and comprehensive. We have experienced those ‘data gremlins’ and the ‘devil’ of the detail!